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.Grace s negotiations with Pepsi proceeded, but conflicts developed, andwith some suddenness, Peter Grace announced the sale of Miller Brewing to499 W.R.Grace & Co.and Miller Brewing Co. ; Metz, Marketplace ; John, The Miller BeerBarons, 380.500 Miller to Produce Beer in California, New York Times, September 21, 1966, 64; Norman R.Klug, President of Miller Brewing Co., Dies, New York Times, October 26, 1966, 47 ; MillerBrewing Names Head, New York Times, November 2, 1966, 69.501 Pepsico to Buy Miller Brewing New York Times, May 9, 1969, 63.160 Chapter 7.Miller Time, 1953 1986Phillip Morris, the country s second largest tobacco manufacturer.502 Grace andby extension, Miller Brewing, had landed a bigger fish than PepsiCo.As the second largest company in a highly competitive industry, Phillip Mor-ris brought a completely different orientation to the brewing industry.Althoughtobacco and beer were completely different industries, smoking and drinkingoften go together.Phillip Morris believed it could market beer in they same waythat it had marketed cigarettes.503In 1969, as soon as the sale was final, Phillip Morris began making changes.Charles Miller, Miller s president, returned to his university position, and thecigarette company installed its own team.At the same time, it began work onsecuring complete control of the company.In 1970, the de Ranc� foundation soldits forty-seven percent of Miller Brewing to Phillip Morris.As a result of the sale,Miller Brewing became the first United States brewing company to be a strictlycorporate entity with no family presence or input.The de Ranc� Foundationbecame the focus for the Miller family, or at least Harry John, formerly the heirapparent.The $97 million Phillip Morris paid Harry John for his Miller stockmade de Ranc� the nation s largest Catholic philanthropy.504The impact of Phillip Morris on the brewing industry was immediate.TheUnited States government, from the 1950s on, focused a great deal of attentionon the growing consolidation of the brewing industry.The Justice Departmentpursued several anti-trust actions against the largest brewers, Anheuser Busch,Pabst, and Schlitz, which prevented them from growing via combination.Thegovernment also prevented regional brewers from combining, which had theultimate effect of strengthening the top three.505 Yet the purchase of Miller byPhillip Morris did not concern the federal government because Phillip Morris sacquisition of Miller Brewing was across industries rather than within the brew-ing industry.By becoming part of the very large Phillip Morris, Miller Brewinggained access to a greater amount of capital and resources than any that wouldhave accrued to a single brewer from the various mergers the federal governmentprevented during this time period.In 2000, when Philip Morris was the nation slargest tobacco manufacturer, it also owned Kraft Foods, the country s largest502 Grace Cancels Miller Purchase, New York Times, June 12, 1969, 65; Philip Morris is SeekingMiller, New York Times, June 13, 1969, 67.503 John Gurda, Miller Time: A History of Miller Brewing Company 1855-2005 (Milwaukee, WI: 2005),147.504 Top Officers Selected by Miller Brewing Co., New York Times, January 22, 1970, 59; Acquisition is Set by Phillip Morris New York Times, July 30, 1970, 68; Wilkes, Harry John. 505 Tremblay, Brewing Industry, 233-247.161 Brewing Battles : A History of American Beerfood producer, and Miller, the second largest brewer.Products of Philip Morriswere in nine out of every ten American homes.506In 1971, John M.Murphy became chairman and chief executive officer ofMiller Brewing.Murphy had no brewing background and was not German, butwas a successful businessman who was determined to make Miller Brewing assuccessful as its parent Phillip Morris.His ultimate goal was to overtake An-heuser Busch and became the number one brewer in the country.507In the late 1960s most American breweries had relatively few different prod-ucts or brands.The largest brewers, Anheuser, Pabst, and Schlitz all shippedand competed nationally, but even they had only a few different products [ Pobierz całość w formacie PDF ]
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.Grace s negotiations with Pepsi proceeded, but conflicts developed, andwith some suddenness, Peter Grace announced the sale of Miller Brewing to499 W.R.Grace & Co.and Miller Brewing Co. ; Metz, Marketplace ; John, The Miller BeerBarons, 380.500 Miller to Produce Beer in California, New York Times, September 21, 1966, 64; Norman R.Klug, President of Miller Brewing Co., Dies, New York Times, October 26, 1966, 47 ; MillerBrewing Names Head, New York Times, November 2, 1966, 69.501 Pepsico to Buy Miller Brewing New York Times, May 9, 1969, 63.160 Chapter 7.Miller Time, 1953 1986Phillip Morris, the country s second largest tobacco manufacturer.502 Grace andby extension, Miller Brewing, had landed a bigger fish than PepsiCo.As the second largest company in a highly competitive industry, Phillip Mor-ris brought a completely different orientation to the brewing industry.Althoughtobacco and beer were completely different industries, smoking and drinkingoften go together.Phillip Morris believed it could market beer in they same waythat it had marketed cigarettes.503In 1969, as soon as the sale was final, Phillip Morris began making changes.Charles Miller, Miller s president, returned to his university position, and thecigarette company installed its own team.At the same time, it began work onsecuring complete control of the company.In 1970, the de Ranc� foundation soldits forty-seven percent of Miller Brewing to Phillip Morris.As a result of the sale,Miller Brewing became the first United States brewing company to be a strictlycorporate entity with no family presence or input.The de Ranc� Foundationbecame the focus for the Miller family, or at least Harry John, formerly the heirapparent.The $97 million Phillip Morris paid Harry John for his Miller stockmade de Ranc� the nation s largest Catholic philanthropy.504The impact of Phillip Morris on the brewing industry was immediate.TheUnited States government, from the 1950s on, focused a great deal of attentionon the growing consolidation of the brewing industry.The Justice Departmentpursued several anti-trust actions against the largest brewers, Anheuser Busch,Pabst, and Schlitz, which prevented them from growing via combination.Thegovernment also prevented regional brewers from combining, which had theultimate effect of strengthening the top three.505 Yet the purchase of Miller byPhillip Morris did not concern the federal government because Phillip Morris sacquisition of Miller Brewing was across industries rather than within the brew-ing industry.By becoming part of the very large Phillip Morris, Miller Brewinggained access to a greater amount of capital and resources than any that wouldhave accrued to a single brewer from the various mergers the federal governmentprevented during this time period.In 2000, when Philip Morris was the nation slargest tobacco manufacturer, it also owned Kraft Foods, the country s largest502 Grace Cancels Miller Purchase, New York Times, June 12, 1969, 65; Philip Morris is SeekingMiller, New York Times, June 13, 1969, 67.503 John Gurda, Miller Time: A History of Miller Brewing Company 1855-2005 (Milwaukee, WI: 2005),147.504 Top Officers Selected by Miller Brewing Co., New York Times, January 22, 1970, 59; Acquisition is Set by Phillip Morris New York Times, July 30, 1970, 68; Wilkes, Harry John. 505 Tremblay, Brewing Industry, 233-247.161 Brewing Battles : A History of American Beerfood producer, and Miller, the second largest brewer.Products of Philip Morriswere in nine out of every ten American homes.506In 1971, John M.Murphy became chairman and chief executive officer ofMiller Brewing.Murphy had no brewing background and was not German, butwas a successful businessman who was determined to make Miller Brewing assuccessful as its parent Phillip Morris.His ultimate goal was to overtake An-heuser Busch and became the number one brewer in the country.507In the late 1960s most American breweries had relatively few different prod-ucts or brands.The largest brewers, Anheuser, Pabst, and Schlitz all shippedand competed nationally, but even they had only a few different products [ Pobierz całość w formacie PDF ]
